By Kumari Swati Mumbai: The lockdown have changed the entire narrative of entertainment industry. On one side where the shooting of different television serials have resumed with keeping the precautions and rules in mind .There is still a long way to release movies in Theatres. As the rate of transmission at such a place is […]
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By Kumari Swati Mumbai :Indian media not only comprises of cinema and television but also the print and advertising. Indian advertising has always stereotyped women in the traditional roles that society has conditioned.The marketer associate their brand with such ideas of societal conditioning and showcase women in old traditional bechari avatar so that their brand […]
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By Kumari Swati Media shapes the thought process of people in the society , and hence the content delivered by the media translates into human actions . Cinema and Television are two mediums of mass communication which have a huge impact in the lives of the people.People relate their lives with the characters portrayed in […]
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By Kumari Swati Entertainment business is all about content and marketing. With the changing content there have been different innovative marketing strategies used by the content creators to make a buzz regarding the product among the audiences. initially television advertising were popular for television content and for movies publicity through print was widely popular . […]
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By Kumari Swati Movies have always been a reflection of the society and thus the progression in female characters occured due to progress taking place in society. The memorable female characters that we will never forget and the stories that were written which gave the female actors to perform their best can be concluded by […]
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By Kumari Swati Media portrays the reality of the society and thus as the society changes the media perceives that change and showcase the exact change in their content. Initially the concept of “Abla naari ” Was popular in which the female protagonist is shown in a bechaari mode and his hero will save him […]
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By Kumari Swati. Mumbai : With more competition entering the market, content licensing costs have skyrocketed as additional OTT platforms have been bidding up prices. As of 2016, Netflix has streaming content obligations that total over $13 billion, and its licensing costs have grown by more than 50 percent from 2010 to 2015. Revenue, on […]
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The seminar cum training “Best from the waste” on natural dyeing and printing to handloom fabrics, was started at NIFT, Patna by their Textile design department, on 01st March, to celebrate ‘Craft Bazaar’ initiative and 10 years of excellence for the institute. Professor SR Maulik, from Visva Bharti University, West Bengal was figured as honorable […]
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No one in this world is like you, No one in this world can ever be like you, For you’re Special. The wave of your imagination, how far it can go no one can guess. The craziness in your emotion, the wisdom in your notion, Makes you a celebrated self. For you’re to be […]
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