Hyderabad: 20 December 2023 :: SK Associates & Group organized an International Conference on “From Launch To Growth: Effective Marketing Strategies For Start – Ups” from November 15th – 17th. The Conference was hosted online & streamed LIVE on their YouTube channel from 7- 8:30 PM IST on all 3 days. The Top 16 eminent and noteworthy Entrepreneurs, CEOs, Founders, Co-founders, CA/CS/CFA Professionals, Deans, Head Digital Marketing, Assistant professors, professors and multiple other industry expert from APAC & EMEA were invited to speak at the event.
SK A&G is an ISO-certified management consulting firm registered under the MSMED Act 2006 with the Government of India. We are a strong team of 6,000+ Professionals from various backgrounds and we aim to strengthen global economic growth by providing pro-bono consulting services to budding student entrepreneurs and helping them build their start-ups across various industries. All the Guest Speakers were awarded a Certificate of Honour and the Attendees were given Certificates for successfully participating in the conference.
The Synopsis of the speeches given by the Guests is stated as follows:
“Advertising is the heartbeat of brand communication, distilling essence into moments that captivate, connect, and endure.
Abhyudaya Tripathi
Vice President- Business Operations
Tangence
“Navigate your entrepreneurial journey with a clear vision, leveraging originality and adapting to the dynamic digital landscape. Remember, in advertising, the power of word-of-mouth remains unparalleled. Embrace the Web 3.0 era, persist in innovation, and let authenticity be your guiding light.
Dr. Anjani Kumar Srivastava
Founder, Chairman and Director
Circular Global Communication Services Pvt Ltd
“Outsmart, not outspend! Leverage free tools, AI-powered targeting, and creative content to shout loud without breaking the bank. Use digitalisation, online platforms, engaging content, and strategic partnerships to maximize your impact. As a start up it’s all about the buzz that you create with your story.
Anunay Shrivastava
Senior Customer Success Manager
MoEngage
Advertising isn’t just about selling a product; it’s about telling a story that resonates. In a world of choices, impactful advertising is the compass that guides consumers to solutions, creates brand connections, and shapes the narrative of success in the marketplace.
Ashita Verma
Founder & CEO
Growth Fuel Marketing
“Empower your brand with the authenticity of community engagement and personal branding. Cultivate genuine connections, offer value, and let your story unfold – a journey where trust builds bridges, and your brand becomes a legacy.
Dhineshbabu Perumal Samy
Engagement Head
Storytellers Tribe
“Empower your brand with low-budget advertising: Blend creativity, social media magic, and authentic storytelling. Collaborate, create, and adapt with analytics—turning entrepreneurial dreams into tangible success without breaking the bank.
Md. Masum Rayhan
Founder and MD
FEZEAX CORPORATION (Bangladesh)
“Effective advertising isn’t about the budget; it’s about smart tactics and strategy. Understand your audience, create valuable content, utilize the right platforms, and watch your business thrive without breaking the bank.
Joshua Owolabi
Marketing Manager
Thumbs NFT (UK)
Turn hardships into opportunities, spice up your marketing with creativity, and remember, your community is the queen that reigns alongside content’s king in building a successful brand.
Mr. Samson
Event Associate
Federation of Indian Petroleum Industry
“Craft a compelling brand story, understand your niche audience deeply, and unleash the power of collaboration to scale your business effectively.
Paritosh E. Sontakke
Self- employed
Copywriter
“Think out of the box, leverage unique selling propositions, and engage with your audience through cost -effective strategies to maximize advertising impact on a tight budget.
Dr. Swati Bhatia
Head R&D Cell, Associate Professor
Asian Business School, Noida
“Start with a minimum marketable brand, focus on customer lifetime value, and leverage generative AI for efficient content creation, personalized campaigns, AB testing, dynamic adjustments, and predictive budgeting to make the most of advertising on a tight budget.
Zarish Sajid
Digital Marketing Analyst
Tkxel (UAE)
Focus on creating evangelist customers, build strong communities, and let word-of-mouth pave the way. Surgical strength beats mass virality every time. Your product’s uniqueness and customer satisfaction are your best advertisements.
Puneet Bhatnagar
Creativity & Brand Coach
Creacos
“Success in advertising on a tight budget: Be strategic, build relationships, and leverage platform tools. Remember, doing business without advertising is like winking in the dark – you know, but others don’t.
Richard Chukwu
Founder
The Digital Brand (Nigeria)
“Craft genuine content, understand your product, and choose your advertising wisely. In the entrepreneurial journey, success is born from authentic communication and delivering on promises. Whether through word of mouth or thumb, create a buzz that resonates with your brand’s true value.
Vikas Nain
Assistant Professor
Panipat Institute of Engineering & Technology
“Entrepreneurial success lies in patience, quality products, and concise, relatable advertising. Craft your message to address customer needs directly, ensuring your product solves their problems, and watch your venture thrive in the market.
Ridheema Barik
Content Writer
North Storm Academy
“In the realm of high impact, low-budget advertising, precision is key. Define your audience, strategically leverage social media, and embrace unconventional promotions. Remember, the power of Word of Mouth remains unparalleled; if they love your product, they’ll become your best advocates.
Deepali Gulati
Co- Founder & CMO
DiversityAc`e Business Consulting
