Hyderabad: 21 May 2023 :: SK Associates & Group organized an International Conference on, “Emerging Role of Product Development for Market Penetration in Start- Ups Ecosystem” from May 15th – 17th. The Conference was hosted online & streamed LIVE on their YouTube channel from 7- 8:30 PM IST on all 3 days. The Top 16 eminent and noteworthy Entrepreneurs, Industry Experts, Product Managers, and Research Scholars from APAC & EMEA were invited to speak at the event.
SK A&G is an ISO-certified management consulting firm registered under MSMED Act 2006 with the Government of India. We are a strong team of 6,000+ Professionals from various backgrounds such as Chartered Accountants, Company Secretaries, Advocates, Professors, Mediators, Arbitrators, Formal Bureaucrats & Judges & Entrepreneurs turned Consultants. We aim to strengthen global economic growth by providing pro -bono consulting services to budding student entrepreneurs and helping them build their startups across various industries. All the Guest Speakers were awarded a Certificate of Honour and the Attendees were given Participation Certificates.
The Synopsis of the speeches given by the Guests is stated as follows:
Floor sprints” offer immersive experiences that foster consumer loyalty. Startups should prioritize delivering high -quality immersive experiences to enhance perceived value and cultivate loyal customer bases, utilizing technologies like virtual reality.
Dr. Cristobal Guerra Tamez
Professor
Universidad de Monterrey (Mexico)
Successful startups should drive their success through product updates, viral marketing, and a strong customer community, providing innovative solutions and genuine value while prioritizing continuous development and customer satisfaction.
Wen Jin
Former Legal Director
Tiger Brokers (China)
Before starting a startup or business, it is crucial to spot the gap in the market. This can be achieved by gaining experience in the specific industry and understanding the needs of the target audience. Experience and firsthand knowledge play a vital role in finding effective solutions.
Sushiila Tiwari
Managing Director
7Qube Biz Solutions
Understanding competition, adapting the product or service offering, and providing additional value to customers can contribute to the growth and success of a business.
Kumar Om
Founder & CEO
ShoppMix
To achieve success in Startups, it is crucial to adopt a customer-centric approach. This involves identifying and targeting the right customer segments to effectively sell innovative products. Additionally, organizational agility and data-driven decision-making play a vital role in formulating successful business models and strategies.
Dr. Kambiz Talebi
Senior Professor
University of Tehran (Iran)
During my session at the conference, I emphasized the application of product management principles in the legal industry. By adopting a product management mindset, legal professionals can better understand client needs, prioritize features, and deliver innovative solutions. Leveraging technology and data-driven insights enables streamlined workflows, efficient document management, and improved client service. The culmination of product and law can lead to an increase in the effectiveness of the traditional legal industry in various ways and I am happy to discuss the same with any enthusiast.
Kushager Relhan
Product Manager
Legal Pay
Product development is crucial for startups, as it involves creating a unique value proposition, understanding the market, analyzing competitors, and continuously improving the product. It is essential to prioritize customer satisfaction, analyze customer journeys, and conduct research.
Sneha Darne
Product Manager
Bajaj Finserv
Understanding customer feedback, continuously improving products, conducting market research, identifying target audience, and developing a unique value proposition are vital for success in the diverse Indian market. Connecting with customers emotionally and telling a compelling story are crucial elements to deliver a top- notch product.
Ananya Meena
Founder & CEO
Deciwood
Product development is a crucial aspect of startup success. Understanding customer needs and preferences, gaining a competitive advantage, maximizing profit margins, and building a strong brand are key factors to consider.
Sony Varghese
Assistant Professor
XIME
A well- executed product development strategy enhances market penetration by aligning product offerings with customer preferences, addressing unmet needs, and differentiating the business from competitors, resulting in increased customer acquisition and market share.
Shashank Srijan
Product Manager
NextLeap
“In consumer behavior, people buy the value of a product, not just the product itself. Effective positioning involves understanding the connection between value and consumer perception. By exploring consumer psychology and value perception, businesses can identify market gaps before product development.”
Dr. Didem Demir
Assistant Professor
Okan University (Turkey)
To build a successful startup, start by identifying a problem and finding a solution. Attribute a price to the solution and assess its benefits. Analyze the product, gather user feedback, conduct AB testing, and make continuous improvements to enhance its market fit.
Prachi Goyal
Business Analyst
Swiggy
Product development drives startup innovation and competitiveness. Collaboration and alignment with business objectives are crucial. A robust methodology involving market research, customer validation, prototyping, testing, and iteration ensures success.
Vinit Shah
Associate
The Product Folks
Product development for market penetration for start -up ecosystem can be visible and measurable when the focus is on “value, researching user problems, identifying solutions, analyzing competitors, collaborating with cross -functional team for development and Scaling, staying informed about market trends, prioritizing features for Minimum Viable Product (MVP), and ensuring consistent product updates.
Evangeline Ndukwe
Senior Product Manager
NUBiA Mega Tech.
In the dynamic and competitive landscape of the start-up ecosystem, market penetration is a critical factor for success. To effectively penetrate the market, start-ups need to develop and launch innovative products that meet customer needs and address market gaps. New Product development plays a pivotal role in this process, enabling start-ups to create unique value propositions, differentiate themselves from competitors, and gain market share.
Ankush Sheoran
Assistant Manager
Zeon Lifesciences Ltd.
Product development plays a crucial role in market penetration by enabling businesses to create and offer innovative solutions that resonate with customers, attract new segments, and expand their market reach.
Dhaval Chopda
Product Fellow
TIAA
